As conceited as it is, I think that a director can be justified by putting his own name on a film. A notion of the director as auteur has become commonplace, and certainly it can often gift a film a greater appeal to the public; an example of which could be the ridiculously titled Francis Ford Coppola's Bram Stoker's Dracula. Naturally, with such a wide selection of vampire and Dracula films attaching an established director's name to the title will give it more pulling power. Nowadays many directors have a greater input into creating a film than they might have, say, 50 years ago. In this sense, it'd be hard to argue against any of Kubrick's films featuring his name in the title; even if he hadn't held the camera or written the script the film is recognisably his.
The director has become a symbol of film-making, and is often judged to be the personification of his films. The question shouldn't be about whether a director is conceited for putting his own name on a film, but whether we're right to have created such a cult of auteurship in the first place. In the Weimar Republic's golden days of expressionist cinema, the writers of the films were seen as the auteur; in some modern films the Producer is credited in the title. Who knows, maybe ILM will be the first digital effects auteur in film history...
Personally, I don't care for it. My films don't even end with credits anymore, they just seem like a load of backslapping bollocks to me.




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